11/08/2008
» The Lost Ring - McDonalds
McDonald’s has come out with an “alternate reality game” called The Lost Ring. The aim of the game is to discover a hidden history to the Olympics, which involves adventures in ancient Greece, mysterious packages, heroines, and so on. The Lost Ring apparently has the backing of the International Olympic Committee (IOC). There’s an accompanying wiki and a YouTube site that has some very cool cinematic trailers.
Link posted at 19:31
